Does your work require you to translate data technical jargons to business users (ex. marketers, advertisers, sales reps, product managers)? Then you are most likely a marketing technologist, business analyst or data analyst where it’s within your job scope to derive actionable insights to business users who eventually will design campaigns to target segments or create a new product to market / sell… etc.

This might sound familiar to you :

“Why would your idea work?”

“Does the data tells us anything insightful?”

“What value does your analytical model bring to the table?”

“Do we need to know which methodology you used to build the recommendation engine?”

Note this; business users expects more than just results from an algorithm. It’s all about creating business value.

So the idea here is to make business users believe that

“data+insights+predictions = value”.

In order to derive real value, you would need to:

1. Think like ‘The Advertiser’ – How can you sell an idea in 30 seconds?

2. Communicate like ‘The Marketer’ – Generate a user story.

3. Design like ‘Architect – Build a prototype, experiment and test.

You would be of great value to any organization if you have the traits of all 3 roles.